Site maintenance in progress. We are working hard to improve your experience, but checkout and some website features are offline right now. If you need immediate assistance with an order, please contact our support team.

Children's Palace

Discover Toy Can Cost Less.

Founded in 1968, Children’s Palace is America’s Favorite Toy Store, offering toys, games, dolls and fun-filled finds for kids and families at affordable prices. Known for its distinctive castle-themed stores, red turrets and beloved mascot Peter Panda, Children’s Palace carries a legacy of fun, discovery and memorable toy-shopping experiences. Today, that legacy continues with a modern approach focused on affordable toys and family-friendly fun. In 2024, Children’s Palace was rebranded as Novelties Express, bringing this beloved legacy into a new era.